Seth Godin, who will be one of the keynote speakers at the Annual Conference, has a good post about waste and I like the last sentence:
…as more customers change their worldview about waste, you need to consider who you’re talking to and what you’re saying.
I’m glad the SLA is going green. Given his thinking, I don’t think I’d want him to come to a wasteful conference. More importantly, I’m glad to see a marketer talk about wasteful packaging! Seth — you get two thumbs up!
BTW I’ve been asked recently about how Seth pronounces his last name. Knowing that I’ve likely been mispronouncing it, I went to YouTube to find videos of him and others saying his name. It is "Go-den".